ABOUT BRAND ACTIVATION
How INX Service helps to activate brand engagement?
Brand Activation is a Marketing Discipline, the art of Driving Consumer Action. Our Brand Activation team specialise in creating innovative and interactive experiences to activate our client’s brand through Integrated Communications, Advertising, Events Management and many more. With a handful of resources and tools at our fingertips, we are able to assist and give our client the best in Brand Marketing and Brand Activation.
A successful Brand Activation enables your brand to engage directly with consumers and build a loyal brand community around your product or service. Activations, are often brand experiences that are inclusive and interactive, ignite the fire that will light the way for people to find your product and align with your objective.
What are the types of Brand Activations that INX support?
The Brand Activation Flow
As a one-stop branding & event agency in Singapore, our team will expertly manage your Brand Activation needs, supporting or partnering with you in your journey of developing, creating and executing a world class Brand Activation campaign, bringing out the best of your brand.
IDENTIFY & DISCOVER
STRATEGIZE
Determining the right tactics (Experiential, Sampling, Exhibition or In-Store Activity) for your Brand Activation
PLANNING
EXECUTION
Managing all angles onsite, including but not limited to design, fabrication, equipment, licenses, manpower and media angle
POST-REVIEW
Discussion on what went well and what could be better for your Brand Activation
What is Brand Activation?
Brand activation is an integral part of any successful marketing strategy. It is a form of marketing that focuses on engaging customers and encourages them to purchase a particular brand or product. It works by creating an interactive and memorable experience that customers can associate with the brand. Through brand activation, companies can create an emotional connection with customers and build a strong brand identity. It also opens up the opportunity to target customers with specific messages and tailor campaigns to their interests. This helps to ensure that the company captures the attention of their target market. Brand activation can take many forms, including events, digital campaigns, experiential marketing, influencer marketing, and more. The goal is to create an immersive and engaging experience that customers will remember and associate with the brand. This can be done through creative and powerful storytelling, exciting promotions, and other activities. Brand activation is an effective way to boost brand awareness, build relationships with customers, and ultimately increase sales. It is a powerful way to create a lasting impression on customers and engage with them in meaningful ways. Companies should consider brand activation as an important part of their overall marketing strategy.
Developing a Brand Activation Strategy
Brand activation is an important step in the marketing process. It is essential to develop a successful brand activation strategy. This strategy will help to create a positive relationship between the brand and customers, as well as to generate brand loyalty and awareness. A good brand activation strategy should focus on creating an engaging experience for the customer. It should also involve the use of digital, social media, and experiential marketing to create a lasting impression. Additionally, it should include tactics to measure the success of the brand activation so that strategies can be improved. To develop an effective brand activation strategy, organizations should first identify their target audience and define their goals. Once goals are established, brands must create a plan of action to reach those goals. This may include activities such as product sampling, interactive experiences, and storytelling. Lastly, brands should monitor and evaluate the results of their brand activation strategy, so that they can optimize their efforts and maximize their return on investment. By following these steps, a successful brand activation strategy can be developed.
Setting Key Performance Indicators
Best Practices for Brand Activation
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MORE about us
INX is not just an event marketing and event production agency who conceptualise, plan and manage the campaign, we have the tools and resources in-house to aid in the design, operation and production phase, and the key in this fast moving age, which could make a great difference in terms of speed, and most important, the full control and communication in the whole spectrum of the campaign operation.
Our Clients
Speak for us
Communication is the key to success, and everyone from various division under a single roof offer our brand managers a peace of mind. We may not have the best ideas always, but we have the best infrastructure to roll out any brand activation campaign.
In 2017, INX executed for us a pop-up night club on a project for our client, the Central Narcotics Bureau (CNB), complete with music, disco lights and special distortion effects to convey our anti-drug message. Not only was this very well-received by both our client and the young target audience, the project also garnered us an Effies Silver Award for Brand Experience.
Since then, we have collaborated with INX on a few more marketing events / roadshows and they have not failed us thus far. INX has proven to be an effective partner, especially for large-scale events, and we’ll not hesitate to rope them in for our projects whenever the opportunity arises.