Also known as engagement marketing or interactive marketing, experiential marketing is a strategy in which brands give their customers and target market unique experiences. It involves a tangible, hands-on element. These campaigns step outside the conventions found in your average marketing campaign.
Brand experience is a form of experiential marketing that incorporates a holistic set of conditions created by a brand to influence the customer. Through a combination of various modes which the user uses to interact with a brand, INX will create a connection between the brand and the customer to give them a positive view of the user experience and make them more likely to make a purchase or return as a customer.
To make use of sensations, feelings, cognitions , and behavioural responses evoked by a “ Brand Experience “ event
A successful Brand Activation enables your brand to engage directly with consumers and build a loyal brand community around your product or service. Activations, often inclusive and interactive, ignite the fire that will light the way for people to find your product and align with your objective.
“ Brand Experience “ activities can come in different forms, and a good brand activation brings sensory experience to the customer.
Lately, Brand Experience executions have expanded from basic sampling or shopping mall roadshows into a variety of unpredictable forms tailored to the company in question.
The best way to prove to your biggest potential customer base that your product is worth buying, then, is to provide them with a memorable experience that emotionally connects them to your brand.
It’s not all about sales either, as successful Brand Experience campaigns can generate trial, awareness, brand switching and brand loyalty. It’s all about employing the right tactics.
Brand experiences immerse a target audience into a brand’s ethos regardless of the channel. Brand experiences are often multi-channel and integrated across the marketing mix, and are not limited to one environment.
Brand experience is all about the emotive feeling derived from the experience, whether physical or digital. Media may be an element aimed at driving impressions and engagement around the experience, but brand experiences are not media-driven. Rather, they are supplemented by media whether via social influencer, digital, social, print or TVC.
Brand experiences are all about being authentic to a brand and the target consumer.
As a brand activation & event agency, our team will expertly manage your Brand Activation needs, supporting or partnering with you in your journey of developing, creating and executing a world class Brand Experience campaign, bringing out the best of your brand. Some of the Brand Activation and Marketing Channels includes building credibility through Social Media Marketing, planning Pre-Event Campaigns teaser that leads up to your main event, promoting your Brand Activation through unconventional Guerrilla Marketing approach, Live Events management, Digital/Experiential Activities to encourage participation and last but not least, Out of Home Media to increase awareness of your Brand Activation.