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In today’s always-on online world, it is a no-brainer for brands to adopt a digital-first marketing strategy. While digital and social channels do provide a wider reach for brands, retaining customer attention is a big challenge in an increasingly cluttered online world. A plethora of brands ranging from local labels to multinational corporations, and even …

Captivating an audience’s attention physically in a digitally cluttered world Read More »

Among the many things that the COVID-19 pandemic has deprived us of is the tangible experience of physical events. And as we can all attest to, that experience can never be replicated or replaced by virtual events. For SACEOS member INX Events & Productions Pte Ltd, it has inspired them to reimagine how they can transform and bring the experience to the community.

The home of literary arts in Singapore, The Arts House, bridges arts and audiences by transforming ideas into reality through its distinctive spaces and programmes. With a vision to be a leader to nurture, inspire, and enrich communities through the arts, the house decided to launch its “The Arts House’s Textures 2021: The Bottled City” … The Arts House puts on a bottler of an event in collaboration with INX

INX is no stranger to the marketing industry having been around since 2012. The company, which leads the way in brand experience and activation, was started by Gary Neo as an event agency early in its conception.

Experiential marketing, also known as engagement marketing or event marketing, is a marketing strategy that involves creating immersive and interactive experiences for customers.

Brand activation is one of the key roles in increasing your brand, developing your brand identity. Use brand activation to increase brand engagement!

What are hybrid and experiential events? Find out what type of events can
help to activate your brand with INX.