Channel 8 My Friends from Afar ActivationINX's MAV was engaged by Mediacorp Channel 8 to promote its upcoming alien-themed drama blockbuster series – My Friends from Afar. A unique segment of the campaign was to distribute free durians from the MAV. It was held at three locations – SingPost Centre, United Square, and Changi City Point.
The MAV was decked out with an eye-catching three-sided skinning sticker print. A 2150mm (W) x 2000mm (H) customised red-laminated partition was fabricated including a slide to dispense boxed durian. Apart from brand activation services, INX was also the provider of other essential support for this Mediacorp event, such as event management, audio system and necessary logistic items.
To see what happened during the event, check out the video below!