Fintech Festival Singapore 2018
2018 marks the second year INX was entrusted to dress up Singapore Fintech Festival's food zone. Alongside the convention and expo, the food zone has always been one of the unique highlight every year. Following closely to the master concept created by Daniel Boy, INX conceptualized and transformed the food kiosks into a long stretch of ASEAN food street spanning across 86m length.
INX recreated an ASEAN food street via an overhaul makeover of the double storey food kiosk structure. The finished look mimics the actual ASEAN food street with realistic shop houses and residential units on the upper deck and food carts operating in-front of the closed shops at the lower deck, where unique ASEAN cuisines were served. Pop-up building signages and water pipes are also added to the building facade to enhance realism. Custom-built sampan boats serve as a decoration to further enhance the ASEAN vibe, and also doubles up as dining area where delegates chill out during the after-party. Apart from the food kiosk graphic works, INX also managed the menu board designs which were featured at the gigantic river-side billboards and menu stands at each kiosk.