Great Things Start at 1759 | Guinness Campaign
On 24th November 2017, Guinness held its first outdoor event for the Campaign: Great Things Start at 1759. The campaign is set out to show that Guinness is a great reward at the end of a hard day's work. In honour of the year it was born, they are making 17:59 the perfect time to grab a pint of Guinness. More than 600 pints were given out during the event!
Held at Clifford Square, 21,000 Square Feet of Singapore's iconic tourist spot that sits between One Fullerton and Clifford Pier, the event was separated into 02 Areas. One area with a 12m by 9m Double Storey Tubular Structure for VIPs with premium chesterfield sofa chairs and services such as barber shave & shoe shine on the first level and LED furniture on the second level, with a magnificent view of the marina bay. The second area is filled with alfresco seatings, bar counters and fringe activities such as dart boards and customised calligraphy place card for all guest.
INX supported Guinness with the event conceptualisation, 3D structural & layout design and planning, hospitality support, as well as the Audio & Lighting Design, enhancing the event mood.