The Music Run by AIA 2018
This year production sees an upgrade in the scale of production from previous years in terms of overall booth concept, footprint and airspace. The structure stands at a towering height of 11.5m, hence ensuring high visibility of AIA booth from any distance and angle. An air-conditioned VIP suite and outdoor alfresco area was incorporated into the structure to provide the perfect post run chill-out zone.
Making use of the structure’s height advantage, an exhilarating activity - AIA Vitality Leap was introduced into the event, whereby participants are required to leap off from 7m height and descend to ground level using auto belaying system.
As the presenting sponsor, AIA managed to take an active role in the after run party as the opening showtime - AIA Ignite. AIA Ignite features a fully customized and choreographed massive lighting display and pyrotechnics show, exciting the runners and sets the perfect mood for the after party.