Singapore Airline’s World Marketing Conference 2019Singapore Airline’s World Marketing Conference is back in 2019, picking up from 2017’s transformation initiative. This year’s conference took place at Raffles City Convention Centre and boast an impressive 850 local and overseas delegates attending the event. INX was fully involved in overall creative direction, full production consultation and on site management of the conference production. The overall direction was to have an ‘open concept’ stage without any backdrop. The ballroom skewed shape was broken up using drapes and three big feature screens to display various customised content. Extensive lighting equipment and design were utilised to enhance the overall vibe of the conference. Customised SIA’s batik gobo gave the whole ballroom a strong corporate identity and branding. The main stage also featured a giant SIA signature bird logo to act as a unique background for the speakers instead of just a regular backdrop.
INX was also involved in the exhibition booth supply of 22 TV on stands and customised pylon standees as well as AVL Production for three other smaller breakout rooms at Raffles City Convention Centre.